3 Top Ways to Sustain your Event Management Business Amid COVID-19 Pandemic!

 Many event planning organizations have canceled several corporate events and weddings and are still unsure when to resume their business in the light of the pandemic. To cope up with this situation, event professionals need to revamp their technical knowledge and communication plans to adapt to the industry's new normal. The current situation demands event planners to develop new skill sets to keep their business afloat.

Events in 2021 need to focus on key areas surrounding the pandemic to have safe and secured meetings and gatherings. It should include all safety protocols, social distancing arrangements, clean food, and zero contact events. This is going to be the future of events post COVID-19.

Today, operating your business efficiently and maintaining general public's safety is a tough job. Don't worry! This blog will cover 3 main strategies that will help you to get through this global crisis.

1. Focus on risk management

Your clients are relying on you for guidance; thus, clear communication is the need of the hour. Event planners need to spread just one message 'Postponements are better than cancellations.' This is the only way to save the event planning industry. We know many of your corporate clients won't understand this.

However, it's our responsibility to be proactive while communicating. Try to connect with one client at a time and be clear and transparent in your communication. You need to be their problem-solver and lean into that role till the end. Work diligently to gain your client's trust.

2. Be generous to your clients

Empathy can ease the COVID-19 impact on the events industry.

A little compassion goes a long way, especially during this unprecedented situation. The pandemic has affected us all in different ways, so try to communicate with empathy. To make your mark in this industry, you need to work together and find solutions for your clients.

No-one knows when the crisis will end. As a professional event planner, you should make an effort to reach out to every client, even those with events in autumn and fall.

Stop all your social media promotional posts and scheduled funnels as they can depress your clients who're hit by the pandemic. Look for the best social media platform to connect with your clients and audiences.

Check every post before uploading and make sure they are relatable and sensitive, considering the current situation. Your post should have the power to bring people together and create a digital community filled with empathy.

3. Aim to protect your business

During this pandemic, postponements and communication issues are some of the biggest concerns for event planners. The economic impact of this crisis is devastating and is expected to get worse. You need to survive the pandemic and continue operating.

Many of you are facing a severe cash deficit. The only key to keep moving is to avoid making wrong decisions as the industry is getting overloaded with loads of work. Anyway, all the postponed events still have to take place. Take advantage of this situation and host successful events taking proper measures. Build effective event strategies during COVID-19 like:

    1. Reduce some of your staff members for a few months or take in some part-timers to save on some         cash.

    2. Tap into your savings or credit payments to pay your employees and take decisions accordingly.

At the end…

The surge isn’t going to last forever. Economic experts believe that 2021 and 2022 will be a setback for some businesses. You might find it challenging to get business, learn to keep going. Try finding ways and strategies to level up your event planning skills – that’s the only way to sustain this industry.

KIS (cubed) Events is an exclusive destination event management & special event planning company that serves as your one-stop. Contact us today!